Global Publishing is going to add two additional distribution centers. One center will be located in each of two countries selected from the set of four candidates. The four potential countries and three KSF ratings are given in the following table. The KSFs were evaluated on the basis of a 1-to-5 rating system, where 1 means least desirable country and 5 means most desirable.

On the assumption that each of the three KSFs is equally important, which two countries would be the best choices for locating the two new distribution centers? Why? (Assume equal weights of 1.)

KEY SUCCESS FACTOR (KSF) Rate of technology change Innovations in process design Tax rates SPAIN 1 3 1 ENGLAND 3 5 5 ITALY 5 5 3 POLAND 2 4 5