The purpose of this exercise is for the students to become aware that a company to deliver a quality product to its customers has to ensure that the quality of its product is maintained throughout the supply chain – from supplier to the final customer.

Do a search on the web for the following key phrase: “Toyota accelerator recall.” Then read some of the news articles you found about the recall.

1. Why is the information in the articles important to operations managers?

2. How did Toyota identify and fix the defect?

3. How can Toyota prevent their recurrence in the future?