Question: Using the information in Problem 5, how much longer would the company have to hold onto Customer B, in order for the two customers to

Using the information in Problem 5, how much longer would the company have to hold onto Customer B, in order for the two customers to have the same lifetime values?

Data from 5

Avg. Annual Sales Avg. Profit Margin Expected Lifetime 10 years Customer A: 15 % $3,500 Customer B: 14 % 8 years $4,000

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