Investigate to understand whether the BCG matrix has been used in recent times as a planning tool.
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Investigate to understand whether the BCG matrix has been used in recent times as a planning tool.
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The BCG matrix also known as the Boston Consulting Group matrix is a popular strategic planning tool that is used to analyze a companys portfolio of p...View the full answer
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Related Book For 
Principles And Practices Of Management And Organizational Behavior
ISBN: 9781032634241
1st Edition
Authors: Chandrani Singh, Aditi Khatri
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