Tevica Private Limited was the largest company set up for the sale of packed food items. It was involved in a variety of food products such as chips, butter cookies, breads, and many more. Mr. Somesh is the CEO of this company and says that the company has exceptionally good brand value and is among the first five players in the packed food market. He keeps a close eye on the market trends and environmental changes happening around the company. There are various food-packaging units entering the market these days. To maintain the same brand value, Mr. Somesh plans to come up with the following ideas:

• Expand his unit to various other locations

• Provide promotional offers during festive season

• Go global on the market by selling the food packets online

Questions

1. Discuss the opportunities, strengths, and weaknesses available for the company.

2. What strategy would you suggest to Mr. Somesh to continue with its brand value in the market?

Critical Thinking Questions 

1. Planning is an intellectual process. Comment.

2. What could be the barriers to planning?

3. How can a plan be made effective?

4. Suggest some practices to implement effective planning.

5. Discuss planning premises in detail