1. What might explain dealers failure to promote the Civic GX, beyond fueling issues? 2. ...

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1.    What might explain dealers’ failure to promote the Civic GX, beyond fueling issues?
2.    How might Scholfield Honda expand on the changes put into motion by Lindquest?
3.    How could the Honda Corporation capitalize on innovation at the dealer level?

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Organizational Behavior Science The Real World And You

ISBN: 9781111416218

7th Edition

Authors: Debra L. Nelson, James Campbell Quick

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