1. Jeffrey Swartz’s approach to running Timberland is based on the belief that business success is compatible with a corporate social and environmental responsibility. Do you share this belief? Why or why not?
2. How does Timberland’s commitment to social and environmental responsibility influences the ways in which it deals with the diversity, technology, and globalization challenges that it faces?
3. Consider the ethical, diversity, technology, and globalization challenges that have confronted Timberland. How has Timberland converted these challenges into opportunities for the company?
4. What are some advantages and disadvantages of Timberland’s attempts to influence suppliers and customers regarding corporate social and environmental responsibility? How can these influence efforts help Timberland as it seeks to deal with its own ethical, diversity, technology, and globalization challenges?