Starbucks is one of the Best Places to Work in America. Their human capital strategy is to
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Starbucks is one of the “Best Places to Work in America.” Their human capital strategy is to attract, retain, and develop people loyal to Starbucks. More pragmatically, they need their associates to be attuned to business realities, so that they will follow and initiate change. Might this human capital asset be more or less valuable to Starbucks than their properties and other physical assets?
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