The following are some quotes that indicate the emotions associated with change process at one company (Clarke, 1994). ‘I don’t think the company realizes how frightened people are.’ ‘We feel very battered.’ ‘In the past, we worked hard and played hard, and people laughed. They don’t anymore.’ What emotions do you think might be associated with a change process? How significant do you think are people’s emotions in the process of change? How should management respond to such emotions?