Question: This case illustrates a company whose environment is becoming dynamic and chaotic while it tries to maintain internal stability and order. This presents you with

This case illustrates a company whose environment is becoming dynamic and chaotic while it tries to maintain internal stability and order. This presents you with an excellent opportunity to have the class apply the balanced scorecard model described in the text. Use the following three questions to guide the discussion and analysis.

1. Is it appropriate for the company to use an internal or external focus?

2. Should the company emphasize stability or flexibility?

3. Based on your answers to the first two questions which approach should the company use?

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