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Would you recommend that IKEA change any component of its traditional business strategy when marketing to Vietnamese consumers?

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Would you recommend that IKEA change any component of its traditional business strategy when marketing to Vietnamese consumers?

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Disposable income in the country remains lower than in most …View the full answer


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International Management Culture Strategy And Behavior

International Management Culture Strategy And Behavior

ISBN: 9781260260472

11th Edition

Authors: Fred Luthans, Jonathan Doh

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Question Details
Chapter # 12- Motivation across Cultures
Section: Questions with Suggested Answers
Problem: 4
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Question Posted: October 01, 2023 07:07:31
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