What is the difference between: (a) a membership group and a reference group; and (b) a normative
Question:
What is the difference between:
(a) a membership group and a reference group; and
(b) a normative reference group and a comparative reference group?
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The difference between membership groups and reference groups lies in their influence on an individuals behavior and identity while normative and comp...View the full answer
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Related Book For 
Business Psychology And Organizational Behaviour
ISBN: 9781138182622
6th Edition
Authors: Eugene McKenna
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