Choose a market you are familiar with and use benefit segmentation to identify market segments. What are
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Choose a market you are familiar with and use benefit segmentation to identify market segments. What are the likely profiles of the resulting segments?
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In this scenario lets consider the fitness market more precisely the gym sector Using benefit segmentation one could identify the following market seg...View the full answer
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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