The chief executive officer (CEO) of Electronic Equipment USA agrees with numerous practitioners who promote the use of nonfinancial measures as well as financial measurements to evaluate the performance of a given firm. What are some nonfinancial measures that could be used in benchmarking? Describe.

Answer rating: 100% (QA)

Nonfinancial measures also known as nonfinancial indicators are crucial for evaluating aspects of a companys performance that cannot be easily quantif... View the full answer