Consider how macro- and micro-level influences might affect marketing planning decisions.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 25, 2024 01:07 AM

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Consider how macro- and micro-level influences might affect marketing planning decisions.

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Marketing decisions are hugely influenced by factors at both the macro external and micro internal levels Understanding these influences can help a company to plan effectively and avoid potential pitf...View the full answer

Principles And Practice Of Marketing

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