Explain how you might select segmentation variables when aiming to access online markets.
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Explain how you might select segmentation variables when aiming to access online markets.
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Segmentation is a strategic approach used in marketing to divide a broad target market into subsets of consumers who have common needs wants and prior...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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