Think of five brand names. To what extent do they meet the criteria of good brand naming

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Think of five brand names. To what extent do they meet the criteria of good brand naming as laid out in Table 8.1?

TABLE 8.1 Brand name considerations A good brand name should: evoke positive associations be easy to

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:00 AM

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Think of five brand names. To what extent do they meet the criteria of good brand naming

Question:

TABLE 8.1 Brand name considerations A good brand name should: evoke positive associations be easy to pronounce and remember suggest product benefits be distinctive use numerals or alphanumerics when emphasizing technology be transferable not infringe an existing registered brand name

Step by Step Answer:

It seems that you want to analyze how five brand names stack up against the criteria for a good brand name as shown in Table 81 Unfortunately you havent provided the brand names to evaluate Ill go ahe...View the full answer

Principles And Practice Of Marketing

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