Why is channel selection an important decision? What factors influence choice?
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Why is channel selection an important decision? What factors influence choice?
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Channel selection refers to the choice of mediums or platforms that a company uses to communicate and distribute its products or services to customers ...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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