Reinartz et al. (2019) suggest five areas where value can be created using digital technology and channels.
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Reinartz et al. (2019) suggest five areas where value can be created using digital technology and channels. Imagine you have launched a new fashion product. Suggest how you might use some or all of the sources of value creation.
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Digital Marketing and Personalization Implement targeted digital marketing campaigns using social media influencers and online advertising to create a...View the full answer
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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