Why is value to the customer a more logical consideration when setting prices than cost of production

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Why is value to the customer a more logical consideration when setting prices than cost of production or the competition? What role can costs play in the setting of prices?

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 24, 2024 08:00 AM

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Why is value to the customer a more logical consideration when setting prices than cost of production

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Principles And Practice Of Marketing

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