As a team, develop a set of criteria that you would use to evaluate the effectiveness of
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As a team, develop a set of criteria that you would use to evaluate the effectiveness of a mobile advertising campaign to boost the sales of one of your firm's products. Identify the measures you would use and the data that must be gathered.
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Related Book For 
Principles of Information Systems
ISBN: 978-1305971776
13th edition
Authors: Ralph Stair, George Reynolds
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