Outline a course of action that you think would successfully increase the number of NARCOMS participants by 60,000 over the next 12 months.

You are a member of a highly successful advertising agency whose CEO suffers from MS. She has asked you to develop a proposal for the National Multiple Sclerosis Society to increase the number of participants in NARCRMS to 100,000 people within 12 months. There will be no charge to the society for this work, but the CEO has set a budget of $2 million. She has asked your full-time effort for the next year to lead this effort to success.