Survey your class, friends, or family. How many subscription services do they have and how many are they likely to have in the future? Have you or any relatives or friends ever dropped a service? Which one and why? Have you ever “rejoined” a service you’d previously dropped?

If so, why? What would make you drop a service, switch services, or keep a service but subscribe to a new one? What role does technology play (if any) in the likelihood that you’d continue to subscribe to a service?