Question: Consider the video above, Zara AR Studio Collection. What do you think of this effort? Is this useful? A gimmick? Would it prompt you to

Consider the video above, "Zara AR Studio Collection." What do you think of this effort? Is this useful? A gimmick? Would it prompt you to download the app, visit the firm, or engage and discover products more? Does this seem a costly effort or something that can be done relatively inexpensively (consider ROI)? Look online at some of the many articles written about this effort and whether tech is a possible low-cost resource to generate buzz and press coverage.

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