This activity requires you to complete a case analysis regarding social networking. The case may be accessed through your university website, the Ivey Business School business case website (https://www.iveycases.com), or the Harvard Business School cases website (https://cb.hbsp. harvard

.edu/cbmp/pages/home), or it may be provided to you by your instructor.

Aggarwal, Ridhima, Stephen E. Chick, and Francoise Simon. 2017.

“PatientsLikeMe: Using Social Network Health Data to Improve Patient Care.” INSEAD, January. Product number: IN1312-PDF-ENG.