Question: This activity requires you to complete a case analysis regarding Web 2.0. The case may be accessed through your university website, the Ivey Business School

This activity requires you to complete a case analysis regarding Web 2.0.

‘The case may be accessed through your university website, the Ivey Business School business case website (https://www.iveycases.com), or the Harvard Business School cases website (https://cb.hbsp.harvard.edu/

cbmp/pages/home), or it may be provided to you by your instructor.

Steenburgh, T., and J. Avery. 2008. “CASE: UnME Jeans: Branding in Web 2.0.” Harvard Business Case, November 12.

Product number:

9-509-035.

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