Why are new, nontraditional competitors more of a potential threat to FreshDirect than area retail grocers? What

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Why are new, nontraditional competitors more of a potential threat to FreshDirect than area retail grocers? What advantages do they bring to the market, and what assets does FreshDirect still have to compete against them? What do you think will happen to FreshDirect's growth and market share over the next five to ten years?

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