Question: Why is Amazon licensing its Amazon Go technology? How will this help the firm other than by bringing in additional revenues? Who was the first

Why is Amazon licensing its Amazon Go technology? How will this help the firm other than by bringing in additional revenues? Who was the first licensee of this technology, and why was it appealing to this customer?

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Amazon is licensing its Amazon Go technology as a strategic move to expand the reach and adoption of its cashierless shopping technology beyond its own stores By licensing the technology to other reta... View full answer

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