Your team is working with the owner of a small appliance sales and repair shop serving hundreds

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Your team is working with the owner of a small appliance sales and repair shop serving hundreds of customers in your area. How might the owner use a CRM system to capture customer data that could be used to provide better service and increase revenue?

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Principles of Information Systems

ISBN: 978-1305971776

13th edition

Authors: Ralph Stair, George Reynolds

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