Question: Do I make my message relevant to this specific audience at this specific moment? Does my content focus on what I want my audience to

Do I make my message relevant to this specific audience at this specific moment? Does my content focus on what I want my audience to understand, believe, or do as a result of my presentation—and does everything they hear and see contribute to that purpose (Vital Smarts, 1994, pp. 18—19).

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