E*TRADE is an Internet financial services company that began as the first all-electronic brokerage firm. E*TRADE's Web

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E*TRADE is an Internet financial services company that began as the first all-electronic brokerage firm. E*TRADE's Web site displays the WebTrust seal.

a. Explain why E*TRADE would want to display the WebTrust seal.

b. Make copies of the following information from E*TRADE's Web site.

(1) Disclosures of Business Practices for electronic commerce.

(2) Management's assertion(s).

(3) The WebTrust report of the CPA firm.

(4) The VeriSign verification.

c. Does E*TRADE's Web site include any other assurance services (e.g., TRUSTe)? If so, describe them.

d. Recall that WebTrust involves (1) business practices disclosure, (2) transaction integrity, and (3) information protection. This requirement is restricted to the first-business practices disclosure. Following are the WebTrust Business Practices Disclosures Criteria. Work through them for \(\mathrm{E}^{*}\) Trade and provide a summary of each of their policies if it is disclosed. If a disclosure is not available on the Web site, indicate this in your reply.

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