Which statement is not correct?

a. Master data management (MDM) compromises a series of processes, policies, standards, and tools to help organizations define and provide multiple points of reference for all data that are “mastered”.

b. The focus of MDM is on unifying company-wide reference data types such as customers and products.

c. Setting up an MDM initiative involves a large number of steps and tools, including data source identification, mapping out the systems architecture, constructing data transformation, cleansing and normalization rules, providing data storage capabilities, monitoring and governance facilities, and so on.

d. A key element in MDM is a centrally governed data model and metadata repository.