Combining segmentation bases can help provide maximum value to consumers. For example, the chapter discusses hyperlocal and
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Combining segmentation bases can help provide maximum value to consumers. For example, the chapter discusses hyperlocal and occasion segmentation. These two segmentation bases can be combined to appeal to traveling families, whose food choices are often limited by the route, destination, and modes of travel. What are two competitive advantages of combining hyperlocal segmentation with occasion segmentation?
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Combining hyperlocal segmentation with occasion segmentation can offer several competitive advantage...View the full answer
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