1. What challenges does Coach face relative to pricing its vast product line? 2. Based on principles...
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2. Based on principles from the chapter, explain how price affects customer perceptions of the Coach brand.
3. How has increased competition at Coach's price points affected the brand's performance?
4. Will the plan proposed by current Coach Leadership be successful in reversing the brand's slide in market share? Why or why not?
5. What recommendations would you make to Coach?
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1 The primary challenges faced by Coach are posed by increased competition weaker economic conditions a product line that is becoming increasingly bro...View the full answer
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