Describe how actors in the microenvironment have influenced GoPro’s evolution.

Nowadays, there are millions of videos on streaming and social media sites shot with high- definition, wearable cameras that show amazing moves by amateur and professional action sports athletes. It’s common to find clips of skaters pulling 1080s off a vert ramp, surfers being spit out of enormous barrels, snowboarders outrunning avalanches, and wing-suited skydivers flying through narrow canyons, all from the perspective of the stunt performer. While these videos are now found everywhere, it wasn’t long ago that such videos first appeared and racked up millions of views from captivated viewers. This video phenomenon exists largely thanks to GoPro, the company that invented high-definition wearable video cameras. GoPro’s first product sparked a revolution in the camera industry.