Describe the Buffalo Wild Wings market offering based on the concepts of needs, wants, and demands, differentiating the three.

Buffalo Wild Wings has emerged as the largest pourer of draft beer, the largest server of chicken wings, and one of the fastest growing restaurant chains in the U.S. The reason for its success goes far beyond its menu offerings. Rather, BWW is in the business of fueling the sports fan experience. Every aspect of the chain’s design supports that focus, from restaurants’ interior (made to look like a stadium with 60 flat screens showing any game customers want to see) to employees (Guest Experience Captains ensure each table has a personalized, engaging experience) to its use of innovative technology (table-top tablets provide entertainment, ordering, and payment) to its menu offerings (over 20 varieties of wings and as many as 30 different quality beers on tap). With a mission to “WOW people every day”, BWW has created the perfect place for sports fans to hand out with friends and experience their passion.