Dupont has steadily grown by developing new products but also creatively expanding the applications of those products. How can marketers become really good at this?

You’ve heard of DuPont, but can you name any product it makes? Probably not. DuPont makes a load of successful products. Since the early 1900s, DuPont has developed hundreds of products that have revolutionized a wide range of industries, from agriculture and textiles to plastics and paints. But they’re industrial brands that serve as ingredients or components for the goods people use every day. How has DuPont succeeded in continually making revolutionary advancements? For starters, DuPont has always been dedicated to achieving breakthroughs in science and technology. DuPont’s mission is to put “science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere.” From its earliest days, the company has been driven to discover solutions to the world’s most challenging problems, even when a profitable outcome isn’t apparent. It’s that mindset, instilled at the start by the company’s founder, that keeps DuPont focused on helping humanity thrive through science and technology.