Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 06:43 AM

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Explain how internal databases differ from marketing intelligence. What are some advantages and disadvantages of both?

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Internal databases and marketing intelligence are both valuable tools for businesses but they serve different purposes and have distinct characteristics Heres an explanation of how they differ along w...View the full answer

Principles Of Marketing

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