Suppose you owned a clothing brand. To develop marketing information, you decided to access two sources, i.e.

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Suppose you owned a clothing brand. To develop marketing information, you decided to access two sources, i.e. internal databases and market intelligence.

Explain sources in detail that how the internal database differs from marketing intelligence. What are some advantages and disadvantages of both?

Related Book For answer-question

Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Posted Date: Apr 11, 2023 11:35 PM

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Suppose you owned a clothing brand. To develop marketing information, you decided to access two sources, i.e.

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Expert Answer:

Internal databases and marketing intelligence are both important sources of marketing information that can help companies make better decisions However they differ in several ways Internal databases a... View the full answer

Essentials of Marketing Research

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