Explain what is meant by licensing as a means of entering a market.

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Oct 31, 2023 08:17 AM

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Explain what is meant by licensing as a means of entering a market.

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Licensing as a means of entering a market refers to a business arrangement in which one company the licensor grants another company the licensee the legal right to use specific intellectual property t...View the full answer

Principles Of Marketing

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