Greenwashing is the practice of promoting a product by misleading consumers about its environmentally beneficial aspects. Products

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"Greenwashing" is the practice of promoting a product by misleading consumers about its environmentally beneficial aspects. Products might be labeled as "natural," "green," "environmentally friendly," or biodegradable" but have little or no environmental benefits. Go to www.truthinadvertising.org/six-companies-accusedgreenwashing/ and read through the examples listed there for (potential) green claim violations. What are some of the broad categories under which these greenwashing complaints have been filed?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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