How do Starbucks’s decision to get political and Dunkin’s decision to remain politically neutral relate to the five sustainable marketing principles?

During a time when Starbucks was vowing to hire 10,000 refugees and Burger King UK social media posts seemed to encourage leftist activists who were throwing milkshakes at political opponents, Dunkin’ Brands took a stand against politicizing its businesses, including Dunkin’ and Baskin Robbins. A Dunkin’ spokesperson noted that its stores aim for efficient customer service—getting satisfied customers in and out of its stores quickly—rather than trying to engage customers in political conversations. He also noted pointedly that the Dunkin’ brand was not political like Starbucks. Conservative social media followers reacted favorably to Dunkin’s choice to remain politically neutral.