In a small group, research how Patagonias previous societally oriented marketing decisions impacted its sales and profits.
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In a small group, research how Patagonia’s previous societally oriented marketing decisions impacted its sales and profits. Then discuss how Patagonia’s decision about who to target for co-branded merchandise could affect its profitability. Present your conclusions.
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Patagonia has spoken out against a quarterly growth at ...View the full answer
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