How does the concept of the buying center apply to Shopify?

Shopify is the biggest ecommerce company that most people have never heard of—a genuine direct-to-consumer end-to-end commerce platform for everyone from the young entrepreneur who has never started a company to large well-known corporations needing an online store. For a monthly fee, Shopify helps individuals or corporations sell their stuff. Merchants get everything including customizable store templates, inventory management systems, analytics, payment processing, and shipping. Not only does Shopify’s platform sell merchandise directly from the merchant’s online store or mobile app, it plugs into a growing number of platforms including online marketplaces like Amazon, social media channels like Instagram Stories, and even brick-and-mortar locations. With numerous competitive advantages over ecommerce retail giants like Amazon and eBay, Shopify’s revenues and profits and exploding.