Indonesia has some large regional markets, but the consumer market is scattered over 17,500 islands. The tastes,

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Indonesia has some large regional markets, but the consumer market is scattered over 17,500 islands. The tastes, preferences, and buying habits vary. How would you create effective sales promotion activities for Indonesia? What might work across these multiple markets?

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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