Josues firm is deciding if it should sell a stripped-down version of its stylized, solar-powered battery charger

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Josue’s firm is deciding if it should sell a stripped-down version of its stylized, solar-powered battery charger to consumers at the bottom of the pyramid in India. What factors should Josue consider as he makes a recommendation to his manager?

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Oct 27, 2022 05:16 AM

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Josues firm is deciding if it should sell a stripped-down version of its stylized, solar-powered battery charger

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Principles Of Marketing

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