Question: Using Chapter 2 and Appendix A as guides, focus your marketing plan by (a) writing your mission statement in 25 words or less, (b) listing

Using Chapter 2 and Appendix A as guides, focus your marketing plan by

(a) writing your mission statement in 25 words or less,

(b) listing three nonfinancial goals and three financial goals,

(c) writing your competitive advantage in 35 words or less, and

(d) creating a SWOT analysis table.

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