Walmart, a market leader and the nations biggest private employer, recently implemented a Great Workplace model that

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Walmart, a market leader and the nation’s biggest private employer, recently implemented a “Great Workplace” model that increases wages and responsibilities for some employees and emphasizes teamwork, accountability, and skill improvement for all frontline employees. The model aims to improve Walmart’s reputation as an employer and its customer services, as it includes an attitude report card system that encourages all employees to “Be bold, be an owner, be open, and be kind.” Walmart is also adding robots to clean floors, sort deliveries, and complete other repetitive tasks that were previously done by humans. How does the Great Workplace model relate to Walmart’s competitive positioning strategy? How does it relate to Walmart’s value discipline?

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Principles Of Marketing

ISBN: 9781292341132

18th Edition

Authors: Philip Kotler, Gary Armstrong

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