Calculate marketing return on sales and marketing ROI for both companies, as described in Appendix 2. Appendix

Question:

Calculate marketing return on sales and marketing ROI for both companies, as described in Appendix 2.
Appendix 2 discusses other marketing profitability metrics beyond the marketing ROI measure described in this chapter. On the next page are the profit-and-loss statements for two businesses. Review Appendix 2 and answer the following questions.