What are the three levels of a product's value, and what forms of value are added at

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What are the three levels of a product's value, and what forms of value are added at each level? Provide an example of each.

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Principles Of Marketing

ISBN: 9781292449364

19th Global Edition

Authors: Gary Armstrong

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Question Posted: Nov 02, 2023 04:49 AM

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What are the three levels of a product's value, and what forms of value are added at

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The three levels of a products value as defined by Philip Kotler a renowned marketing expert are the ...View the full answer

Principles Of Marketing

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